Twitter has become one of the most popular social media platforms today.
With around 500 million users, Twitter is an engaging social network that is loved by many. It's a great way to connect, think, and share opinions with people around the world, which can be used for business or to promote your brand. However, Twitter's character limit can make it difficult to include URLs in your tweets.
The character limit is a problem when you need to link to a sales page for a product. Not only will you not be able to fit everything you want to convey because the URL takes up half of your Tweet, but a long URL can also make your Tweet look cluttered. This is where URL shorteners come in handy, as they convert long URLs into shorter ones.
URL shorteners are services that turn long URLs into shorter, more manageable ones, making it easier to share links on Twitter and other social media platforms.
URL shortening services like Vivoldi have become indispensable on Twitter.
In this article, you'll learn everything you need to know about using Vivoldi on Twitter as a URL shortener.
How does the URL shortener work?
For example, you have a long URL like the one below. The link is to a news article about sports.
https://www.yahoo.com/sports/one-critical-early-game-mistake-051033941.html
You can shorten the long URL to something like this
https://vvd.bz/cbjt
URL shorteners work by shortening long link URLs, but if you dig a little deeper, you'll find that they do more than just shorten them. We'll discuss these in more detail below.
Why do I need a link URL shortener if I have restrictions on the content of my posts, such as on Twitter?
Have you ever wondered what the benefits of shortening URLs on Twitter are? And why is a URL link shortener a must-have for Twitter users?
Let's take a closer look at why you need a URL shortener to make your URLs shorter.
1. Long, spammy-looking URLs look less suspicious
URL length has been a hotly debated topic when it comes to sharing content on social media platforms, especially Twitter. Generally, long URLs don't work well and Twitter doesn't show most of the back part of the URL depending on the length of the tweet.
It's true that these long, clunky, messy URLs sometimes look spammy. URL shortening tools are a great solution for creating shorter URLs to share on social media and can help you get more clicks.
2. User-friendly URL structure with branded short links
Short links are more trustworthy than clunky, long links on social media.
The problem with long links is that they can't be tracked, and even if they are, they are long and contain multiple parameters.
Links on social media platforms should be short and concise. Unfortunately, Twitter uses a default URL shortener to shorten URLs, but it doesn't provide any tracking data, so it's not helpful from a digital marketing perspective.
Branded shortened links do more than just shorten long links and remove suspicion; they also allow you to promote your brand with the link address.
This is because branded shortened URLs allow you to enter the link ID directly after the link domain, so all you have to do is type in a relevant word.
When you create a link in Vivoldi, a leader in URL shorteners, you can tick the "branded link" option, which allows you to enter the address directly after the vvd.im domain - just type in "mobile-marketing".
In the example below, a shortened URL has been entered that takes you to a page about mobile marketing on Twitter.
Anyone would recognise this as a link to your mobile marketing page. You can also enter a company name or brand name that you belong to in the link ID. As you can see, branded short links have many advantages over regular short links.
3. Increase the likelihood of links being clicked and easily check click-throughs
One of the advantages of using short URLs is that they have the potential to increase the number of clicks on your Tweet. People don't always trust long URLs, so disguising your links is often effective.
Another benefit of using Vivoldi for shortened links is that you get robust performance tracking and the ability to see clicks beyond what Twitter wants.
Using Vivoldi's shortened URLs gives you a wealth of real-time statistical data, including the number of clicks, click location data (at the city level), and the user's browsing experience. You can use this statistical data to make smart, data-driven decisions about where and how to invest your resources.
If you haven't had a chance to experiment with short URLs, now is a great time to start.
How to use the Vivoldi link shortener for Twitter
After creating an account and logging in to Vivoldi, click on the "Create Link" menu on your dashboard and a pop-up layer will appear on your screen. On this pop-up screen, simply paste the long URL. Once the link is created, you'll see the shortened link in the list of links and click the Copy to clipboard icon to copy the short link. Pretty simple, right?
Copy the short URL to the clipboard and paste it in Twitter. Now that you know how to shorten a link in Twitter, you can start using it.
You can also use short links in your bio on your Twitter profile page, in Direct Messages, and on other social media platforms. Short URLs are even more effective in places like Twitter where you're limited in what you can write.
Shorten Twitter links with Vivoldi
Ready to start marketing on Twitter? Twitter is inescapable when it comes to social media marketing, and so is Twitter link shortening.
Of course, shortening links is key to getting your brand noticed on Twitter. But tweets, replies, and retweets can be the key. Once you start building relationships with users on Twitter, engaging with them and sharing your content, you'll realise that there's a lot of potential there, and you shouldn't miss out.
Choosing Vivoldi as your link shortening service comes with powerful additional benefits like better analytics, branded links, custom URLs, link tracking, real-time click-throughs, and more.
Create a Vivoldi account and start shortening your links today.
Thank you.
