Webpush
Introducing Web Push Features - Fundamentals of Marketing
How do you market your organization?
And how do you keep your users up to date?
Web pushes from Vivoldi have a higher open rate than emails and are an easy way to keep people coming back to your homepage.
While push messages on mobile apps have the disadvantage of requiring users to install an app, web push doesn′t require an app and is browser-based, meaning users only need to agree to a permission pop-up to send a message.
Vivoldi′s web push works not only on mobile but also on desktop PCs, allowing you to send messages to a wide range of users.
Receive push messages on a desktop PC
Unlike app push messages, messages can be received on desktop PCs as well as mobile.
When a user sends a push message while working or surfing the Internet on a desktop PC, the push message immediately appears in the bottom right corner.
Clicking on the push message takes them to a web page set up by the push sender.
Unfortunately, the feature does not work on Microsoft′s older Internet Explorer and Apple′s Safari browsers.
Receive push messages on mobile devices
App push requires users to install your app on their mobile devices before you can send messages to them.
Webpush is a browser-based feature that doesn′t require users to install an app.
Keep your users up to date quickly and increase return visits to your homepage.
It works well in conjunction with the marketing trifecta of email and SMS text messaging.
Unfortunately, the feature doesn′t work with the Safari browser on the iPhone.
(Other browsers such as Google Chrome or Naver Wealth should work fine on the iPhone)
Leverage web push messages
Informational messages can be sent when a user takes an action, such as registering an article or commenting, and Keep all users up to date on recent events such as announcements, news, promotions, and sales.
They are much cheaper than photo texts and have a higher open rate than emails, so many businesses and individuals utilize them.
When a user lands on your homepage, agrees to push permissions, and then leaves your homepage after just browsing. Send them a push message to bring them back to your homepage!
If you′re a store owner, you can use it to launch new products, restock popular items, or offer limited-time discounts.
JavaScript SDK Support
Vivoldi′s shortened URLs come with web push functionality, allowing you to send messages by simply checking an optional checkbox.
You can use the SDK provided by Vivoldi to get direct push permissions to all visitors to your homepage.
Learn more about the web push JavaScript SDK on our Developer API page.
